Design & Art Direction

Case Study: Larson's Skin Care

Larson's Skin Care

The stakeholders at Larson's Skin Care came to us while finishing the development of their skin care formulations. As a startup, they were in need of a comprehensive cross media identity that would appeal to their predominately male demographic who were hard working men with...
Case Study: Victoria Gardens

Victoria Gardens

Victoria Garden's Marketing Director contacted us just as construction of the shopping center was beginning. They explained that they were happy with their existing logo that was created when the construction project was first announced but now they needed a more comprehensive look...
Case Study: Promotions Factory Direct

Promotions Factory Direct

Promotions Factory Direct came to me looking for a classy, upscale design that would compliment their extensive line of high end promotional items. I was asked to take their expansive product line and condense it into 32 pages in the most...
Case Study: Think Tank Designs

Think Tank Designs

Think Tank Designs was seeking a complete rebrand. After 12 years they felt that their existing identity no longer represented who they were and the companies that they worked with. Working from their newly established logo and color scheme I was to design the "look and feel"...
Case Study: Chapman Fund

Chapman Fund

The Chapman Fund is the fundraising arm of Chapman University. Their goal is to petition alumni, parents of alumni and community leaders for charitable giving that directly benefits students and the quality of life on the Chapman University campus. The project involved...
Case Study: Limelight USA

Limelight USA

Limelight hired me to create a catalog design that would appeal to younger buyers of their imprinted promotional bag lines. I was to create an eye catching design with clear product specs so each item shares the "limelight". The project would include the design of 3 sets...
Case Study: IHO


Irvine Housing Opportunities (IHO) is a non-profit organization that develops affordable housing through new construction and rehab of existing structures to allow under privileged families to stay together. They offer a caring and responsible community service that was not...
Case Study: Hyatt Advertising

Hyatt Advertising

Redlands based Hyatt Advertising contacted us to create a new corporate identity to coincide with their upcoming name change. For many years they had operated under a different name and they felt that it no longer accurately described them or the services they provided. They...
Case Study: Bagmasters


I was to provide art direction and multiple design options to communicate the message of utilitarian value to Bagmaster's target audience via a multi step coordinated campaign. I would work with the client to take Bagmaster's expansive product line and condense it into a 104 page catalog...
Case Study: Law Offices of Suzanne M. Graves

Law Offices of Suzanne M. Graves

The Law Offices of Suzanne M. Graves asked me to create a cross media identity to update their existing look and feel. They did not want to entirely lose the connection to their existing identity so I used the same Pantone colors along with their existing paper types...
Case Study: Sandlot Media

Sandlot Media

Sandlot Media was created as the parent company for a newly established baseball publication, 108 Magazine. They asked me to create a comprehensive corporate identity system that would include a logo, business cards, letterhead, and envelopes, so they could begin...
Case Study: Foothill Advisory Institute

Foothill Advisory Institute

The stakeholders at Foothill Advisory Institute had the idea, now they needed an identity that demonstrated the purpose of the institute. I was tasked with designing a new logo and stationery system that would help the client begin the process of branding...