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How to increase your online sales (Part 1 of 3)

Approx 40% of online marketers are not happy with their site's conversion rates. That means that 60% of online marketers are either happy with their current conversion rate or they don't understand what this means. What is a conversion rate you ask? Your conversion rate is the rate at which you convert visitors into customers. This may include things like buying a product, filling out a request form, calling for more info or subscribing to your newsletter.

According to Shop.org, the foremost community for ecommerce retailers, most ecommerce websites have an average conversion rate of just 2.2% while top performing ecommerce websites have reported conversion rates as high as 12%. How can 60% of online marketers be happy watching 97.8% of their traffic leave their site without making a purchase? This is where conversion optimization comes into play. Conversion optimization can:

What is cart abandonment and how do you stop it?

Your online store has been open for some time now. Maybe months, perhaps years. You've got traffic. You've got some sales. But you wonder why so many people add items to the shopping cart and never actually buy these products before leaving your website. You realize you're leaving money on the table and are frustrated to have that money in-hand and watch it disappear before your eyes. The fact is that approximately 75% of all shopping carts are abandoned. Some even as high as 90%!

How do you gauge the effectiveness of your website?

With the start of each new year we see clients turn their attention towards website optimization. This is the continual process of making a website more effective. To do this you either need to know how to do it yourself or hire someone who does. Regardless of which way you go you'll want to get the best return on your investment.

Getting more from your online store in tough economic times.

In today's sluggish economy more and more online businesses are fighting for fewer and fewer consumer dollars. Today, running a successful online store means being in tune with your shoppers needs. To do that, you must put yourself in their shoes. Experience your website from their perspective and ask yourself the following questions.

5 ways to improve your website's effectiveness.

Sometimes the smallest change to a website can have a profound impact on it's effectiveness. Below are five often overlooked things you can do to improve your website.

Frustrated with your website?

Think you could be getting more business with your website but don't know how? You most likely need to optimize your website. Optimization doesn't have to be complex but it is an ongoing process. Simply put, try something new, evaluate the results, adjust your website accordingly. Repeat. Before we start, there are a couple things you need to understand.

Top 5 Mistakes Made When Building a Website

When it comes to mistakes, we all make them. "Three fourths of the mistakes a man makes are made because he does not really know what he thinks he knows." With this in mind, we have included five, but definitely not all, of the most common mistakes made when building a website.

5 Tips to Increase Email Marketing Effectiveness

There are many advantages to email marketing. It's affordable, good for the environment, user friendly and when implemented correctly, can drive highly targeted traffic to your website. But email marketing must be done properly to realize it's full benefits. Here are 5 ways to make yours more effective.

5 things to consider while creating your email campaign.

Email marketing should be succinct, targeted at the right people and valuable in some way to the recipient. If you follow a few guidelines your email campaign will be successful.

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