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How To Best Leverage Your Marketing Plan

How To Best Leverage Your Marketing Plan We've been helping more and more clients recently update their marketing plans. In the process, we've also been helping to clarify their overall business objectives. A vital step in creating a road map to achieve those objectives.

In order to help a company clarify their marketing objectives we need to understand where they want to go. Where they want to be in 1 year? 5 years? 10 years? 15 years? Do they have an exit strategy? Let's face it. If a company can't answer those questions, our job becomes exponentially more difficult.

Too often we get so wrapped up in the "right now" that we forget about the "what's to come". With staff shortfalls and increasingly tighter deadlines, too many marketing directors get wrapped up in their day to day operations to sit down and periodically re-evaluate their marketing plans (or sometimes even create one).

It's no secret that companies that fail are most often those who did not have solid business planning. And with it, they did not consistently implement a well thought out marketing plan.

Keep your marketing plan where you can refer to it easily.
Review the plan at least once per quarter. Look it over objectively. Compare it to where you are. Ask yourself:

  • How well am I doing?
  • What changes need to be made to meet my goals?

The goal here is to measure your prior projections against the actual outcomes. Don't worry or get down on yourself if you don't meet all your goals. You won't always meet projected goals. The real benefit of planning is in the process, not always the accuracy of the results.

Only stick with the original plan when it makes sense.
A successful marketing plan should evolve, expanding and contracting over time. The best plans are those that are constantly modified. Time spent reviewing and revising your marketing plan is some of the most productive time you'll spend.

Practice Makes Perfect
Like anything in life, you will not hit the ground running. It takes time to craft a successful business and marketing plan. You'll make mistakes, try new things. Some will work, others won't. And that's OK. You'll find that this becomes easier as you learn more about your company. It will also become a more sophisticated and useful manual for success.

Need help with your marketing plan?
To talk to an experienced marketing professional you can call (909) 393-6363, email us or use our quote request form.

If you liked this blog post, you may also be interested in Conducting Market Research and Customers Buy Benefits, Not Features. Do You Know The Difference?

Heath Meyette
, Web and Graphic Designer at Think Tank Designs, Creative Director at Think Tank Designs


#1 shopping blog 2015-08-02 04:27
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