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What is remarketing?

What is remarketing? Remarketing provides a way for marketers to reach out to consumers who have recently visited their website without taking a desired action. That action is most often making a purchase, filling out an online form, or other similar behavior considered to be a "conversion". Although it can be used in many scenarios, remarketing is most often employed by online retailers in an attempt to re-capture lost visitors who abandoned their shopping carts.

Let's examine this scenario.
An online shopper arrives at your online store. They browse your website and find a product (or products) that they like and then add them to their cart. But for some reason, the shopper doesn't actually complete their purchase and leaves your website thereby abandoning their cart.

Cart abandonment can happen for any number of reasons. Sometimes, a shopper just get distracted before checking out and never completes their purchase. Perhaps they are comparison shopping, or maybe they saw that shipping charges were more than anticipated. Regardless, they leave your website without completing their transaction.

How To Best Leverage Your Marketing Plan

How To Best Leverage Your Marketing Plan We've been helping more and more clients recently update their marketing plans. In the process, we've also been helping to clarify their overall business objectives. A vital step in creating a road map to achieve those objectives.

In order to help a company clarify their marketing objectives we need to understand where they want to go. Where they want to be in 1 year? 5 years? 10 years? 15 years? Do they have an exit strategy? Let's face it. If a company can't answer those questions, our job becomes exponentially more difficult.

Too often we get so wrapped up in the "right now" that we forget about the "what's to come". With staff shortfalls and increasingly tighter deadlines, too many marketing directors get wrapped up in their day to day operations to sit down and periodically re-evaluate their marketing plans (or sometimes even create one).

What is a competitor analysis?

What is a competitor analysis?A competitor analysis is a vital part of every company's marketing plan that offers a way to evaluate your competitor's strengths and weaknesses. It can help to determine what makes your products or services unique. What will provide you a competitive advantage? How to prevent against future competition? And how to exploit competitor weaknesses? The findings are then leveraged to promote and market those qualities in an attempt to find and attract your target audience.

When you know the who, what, when, where and why, it becomes fairly easy to match and/or exceed your competitor's marketing strategies.

What is Primary and Secondary Research?

What is Primary and Secondary Research?The labels "primary" and "secondary" may imply an order in which the two types of research occur. But this is not the case. They instead refer to who does the research. Let's examine the difference between both methods of research in more detail.

Primary Research
Primary research is any research that a company conducts on it's own for it's own use. This type of research is targeted at a very specific demographic relevant to the researchers' needs.

The Most Important Part of Internet Marketing Today?

I saw a great article today that demonstrates the importance of conversion optimization. This is definitely the most important part of internet marketing today so I thought I'd pass it along. Enjoy. Read the article here.

Quantitative and Qualitative Research in Graphic Design

The effectiveness of graphic design cannot easily be measured. But there are things that designers can do to make informed decisions concerning visual communication. Instead of just creating aesthetically pleasing design, research can help the designer make informed and relevant design decisions based on findings. Having a research driven design process helps to define how creative problems are solved and can demonstrate the value of such solutions.

There are generally two types of research methods, quantitative and qualitative. Quantitative research deals with objective data (the distance from point A to point B is 54 miles) while qualitative research (the distance from point A to point B is very far) has more to do with subjective measurement.

How can research driven design benefit your company?

How can research driven design benefit your company?More and more companies are now understanding just how important graphic designers are to their overall economic success. At the same time, clients are also expecting more in the way of assurance that their money is being spent wisely and they are receiving a good return on investment. Most see research driven design as the answer. In this article, we will explore the idea of research driven design and how it is used to create successful creative projects and long lasting client/designer relationships.

In the past, designers have spent long hours studying typography, color theory, grids, layout, visual contrast, and composition to enable them to make informed decisions regarding their creative output. Today, the demands on creative professionals have intensified. Today's designers are now being asked to do much more than traditional commercial artists of the past.

Conducting Market Research

Conducting Market ResearchMany books have been written on the topic. But it takes more than just reading those books. You also need to actually implement the suggestions. In short, market research is the gathering, evaluation and interpretation of data to understand attitudes, awareness and behavior of potential and existing customers.

Every company who expects to thrive needs to conduct some sort of market research. The process uncovers many opportunities for growth. Your goal is to understand the essence of your company and how you fit into the larger competitive environment. So educate yourself about the following:

How To Add Google Author Tags To Your Blog Posts

How To Add Google Author Tags To Your Blog Posts.I recently spoke to a colleague of mine about blogging. We talked about our strategies including what we are posting, how frequently, how we leveraged the posts and whether or not we were using "author" tags. It quickly became apparent that this is something that more bloggers should be implementing. Not only does it introduce enhanced search results to the public but it also increases the likelihood of people clicking on your blog posts.

Will Facebook be able to monetize their business model?

Ever since Facebook took the world by storm in 2003 I wondered how exactly they would monetize their business model. To my partner and I it seemed like just another dot com that folded during the original dot com bust that reached it's peak in 2000. It was no longer considered successful business planning to just to add a dot com to the end of your company name. Now that the Facebook IPO has come and gone, we have seen just how much faith the business community has in it's offerings.

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