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How to Create An Informative and User Friendly Website

The other day we got a phone call from a marketing director at a local company. They wanted us to diagnose what was wrong with their website. We listened as they told us how frustrated everyone was by how low their sales were and how it never had the return on investment they thought it could have. After a quick review of their website, it was apparent that it suffered from confusing navigation and lacked important informative content. It left you asking more questions than it answered.

Unfortunately, the average customer doesn't stick around this long. Instead, they just click away and buy elsewhere. If you're looking to create an informative and user friendly website, keep the below in mind.

Creating a positive user experience on your website.

The visitor is in charge. It's all about them, not you or even your ego. Web users view the internet as the next best thing to reality, and in some cases it's more efficient, more user-friendly, and faster. If that's the case, then why do as much as 80% of visitors leave a site within eights seconds of arriving? It's usually because these companies simply don't understand their customers' needs or preferences. And why is this? Either those companies don't care, or just aren't educated about what affects a website's conversion rates.

Is SEO Dead?

Is SEO Dead?I have been meaning to write a post with this title for some time now. Until last week I hadn't thought much about it. But last Thursday I attended a seminar directed towards creatives. Truly a magical day. When we all sat down to lunch we talked about what's happening in the industry and when one of them found out I was a web professional they asked "So what do you think about SEO?"

I've heard so many people in the past few years asking whether or not they need to pay someone to perform seo (seach engine optimization) on their website. In short my answer is "It's pretty much dead... in it's original form". What we once knew as traditional seo is no longer. Gone are the days of stuffing pages with repeated use of keywords, search engine submissions, etc. Sure there is still room in the "new" seo for time tested methods like proper page names, relevant keyword usage and well thought out page descriptions.

What is Responsive Web Design?

What is Responsive Web Design?There has been much time, research and development that has gone into creating seamless user experiences across multiple devices. No longer can Web Designers afford to create sites that look great on just desktop computers. Now they have to also accommodate for tablets and smart phones. And this doesn't even account for the subtle differences between the makers of these devices. Keeping up with all this can be daunting.

How to create an effective call-to-action.

How to create an effective call-to-actionOne of the most often forgotten elements of an effective website is a strong call-to-action. Effective call-to-actions help your customers find the products for which they are searching and propels them through the checkout process. Effective call-to-actions help your customers understand what's next and where to go to accomplish their goals.

What is a call-to-action?
Call-to-actions are used pretty much everywhere in both print and digital advertising. It's that bit of text or a graphic that tells people viewing your marketing message what they will get and what to do next to get it. This is usually in the form of a request or instruction for a customer to do something, most often resulting in purchasing a product or service. Web pages without a clear call-to-action are usually considered ineffective or incomplete.

How to Properly Plan A Website

How to Properly Plan A WebsiteWhy is having a process to design a website important? Because 4 out of 5 or 84% of online adults who experience problems with online transactions share their experiences with others. This greatly amplifies the impact of a bad online experience. Some use word of mouth. Others use online tools like the company's website, email, rating and review websites, online message boards or a blog or social network. So in order to give your customers the best experience possible, you need to start your Web Design project with a period of discovery and proper planning.

How to write effective website headlines.

How to write effective website headlines.Roughly 80% of website visitors will look at your headlines. But do they understand what you're talking about? Most websites suffer from the writer's in-depth knowledge of the topic. This can be a bad thing and usually causes you to speak over your visitor's head. Once you know something, it's difficult to imagine what it's like not to know it.

Make sure everyone can understand your headline.
For instance...

How To Choose A Web Designer

When you go to find someone to create your website it can be very confusing. What do you look for? What questions should you ask? How do you ensure that you've found the right people to design your website? Here are a few questions that will help you find the right web designer for you.

Importance of keeping your browser up-to-date

In working with clients I have found that it is very common that they do not keep their browser software up-to-date. What is a browser you ask? A browser is the software application you use to access the internet. This is different from a search engine. You use the browser to access the search engine as well as any other website online.

What to Look for When Finding Hosting

Very seldom does a day go by that we do not get a phone call from a prospective client who asks us about website hosting. Although we have a trusted web host that we use for our clients we do not handle hosting in-house because it's not in the best interest of our client. Before you signup for hosting consider the following:

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